![]() ![]() The Times owned exclusive rights to their font for about a year, and then it slowly began to take off with American publishers a few years later. ![]() He was given the challenge of rebranding London’s newspaper The Times with a fresh new font, and worked with draftsman Victor Lardent to create a serif font that was efficient, in order to maximize the amount of words that could fit in a line and on a page (very important for a newspaper), and readable, since print newspapers go pretty darn small with their font sizes. ![]() Times New Roman was introduced to the world in 1932 by type designer Stanley Morison.
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